2.5 PERCENT: buy plus donate
Jun 3, 2011 / 09:45pm - Jun 10, 2011 / 07:45am
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What is 2.5 PERCENT?
2.5 PERCENT is a week-long event initiated by ECOPRISE to celebrate World Environment Day, 2011. This is an opportunity for people to protect environment by making eco-choices and directly supporting an environmental cause.
What happens at 2.5 PERCENT?
People can come and buy eco-friendly products at our outlet “ecoकेन्द्र ” located in Hattisar. Buyers will get 2.5% discount and 2.5% of the earnings from their purchase will go to a fund that will support green projects in Nepal.
What is a green project?
We define green projects as ideas that instigate green culture in Nepali society through innovative, efficient and cost-effective mediums. The projects could be related but not limited to new media application, research, publication and non-violent direct actions.
How will be the fund disbursed?
The fund will be disbursed in two cycles every year. The number of projects supported through this initiative will largely depend upon funds raised and quality of projects. Details (application process and judgment criteria) will be published later on our website.
About World Environment Day (WED)
World Environment Day (WED) is an annual event that is aimed at being the biggest and most widely celebrated global day for positive environmental action. WED activities take place all year round but climax on 5 June every year, involving everyone from everywhere. ( http://www.unep.org/wed/ )
We are a for-profit social enterprise. We simultaneously fulfill public duties and develop commercial market activities. Our goal is to generate economic, environmental and social impact through products and services that are sustainability-focused.